Whispers of My Heart
I still remember the excitement of unboxing our first computer—a bulky Windows XP machine with a wired LAN internet connection that was as unpredictable as it was fascinating. The thrill of hearing the dial-up tone and waiting for the connection to stabilize felt like opening the door to a whole new world. At just seven years old, I discovered the internet, diving into platforms like Google Search, GTalk, Orkut, and even my mom’s Facebook profile. I w-as captivated by how these digital spaces could connect people, share ideas, and build communities. This early exposure ignited a passion that has shaped my journey ever since.
As I grew up, I was always drawn to evolving technologies. I witnessed the transition from Windows XP to Vista, 7, 8, and beyond, constantly learning and adapting. By my teenage years, I was known as the "tech wizard" in my circle, always ready to help others navigate the digital world. My curiosity led me to learn WordPress while still in high school, and I built 27 websites for pocket money. My friends couldn’t quite grasp how I was earning this way, but I was simply following what I loved—technology and creativity.
As I grew up, I was always drawn to evolving technologies. I witnessed the transition from Windows XP to Vista, 7, 8, and beyond, constantly learning and adapting. By my teenage years, I was known as the "tech wizard" in my circle, always ready to help others navigate the digital world. My curiosity led me to learn WordPress while still in high school, and I built 27 websites for pocket money. My friends couldn’t quite grasp how I was earning this way, but I was simply following what I loved—technology and creativity.
Though I initially wanted to dive straight into digital skills, I pursued a BCom in Computer Applications, balancing my academic path with my digital marketing courses. It was during this time that I took on my first significant challenge: transforming a relative’s struggling sports business. Within six months, we achieved a six-fold increase in growth, and within two years, it became one of the top sports retailers in Kerala. This success fueled my passion even further.
My journey continued with an impactful stint at a well-known sanitary brand in Kerala, where I was the first digital marketer hired. With no digital presence, I helped launch the brand’s concept, Kilo Bazaar, scaling it to six branches in just six months. We executed South India's largest influencer campaign, collaborating with 323 influencers, and expanded our e-commerce reach to generate significant revenue. This experience of creating a comprehensive digital architecture from scratch was both challenging and exhilarating.
My journey continued with an impactful stint at a well-known sanitary brand in Kerala, where I was the first digital marketer hired. With no digital presence, I helped launch the brand’s concept, Kilo Bazaar, scaling it to six branches in just six months. We executed South India's largest influencer campaign, collaborating with 323 influencers, and expanded our e-commerce reach to generate significant revenue. This experience of creating a comprehensive digital architecture from scratch was both challenging and exhilarating.
Seeking to expand my horizons, I moved to Dubai, where I joined a legal firm that provided services across various government departments such as Dubai Police, Dubai Courts, and more. Managing performance campaigns for these services helped me deeply understand the diverse audience and market dynamics in Dubai. This experience enriched my knowledge and reinforced my determination to grow as a marketer on an international scale.
Today, I am on an exciting journey of integrating Artificial Intelligence and Neuromarketing into digital marketing. I believe that combining these innovative fields can revolutionize ad creatives and marketing strategies, leading to unprecedented results. My journey into digital marketing was never just about following trends; it was a natural progression from my childhood curiosity about the internet, technology, and the power of connecting people through digital platforms. Now, I'm dedicated to mastering these evolving landscapes and driving impactful results in the digital world.
